OXFORD BUSINESS GROUP

Bernie H Liu, Chairman and CEO, Golden ABC: Interview

“Beyond the product, a business must be customer-centric for it to survive in today’s retail market.” Thoughts from our Chairman and CEO, Mr. Bernie Liu, on expanding to the ASEAN market. Read more in this Oxford Business Group country report on the Philippines.

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PHILIPPINE DAILY INQUIRER

Penshoppe turns to global names to boost image

Penshoppe, the youth-oriented clothing brand, made news with its 2017 global ambassadors—Kaia Gerber, 15-year-old daughter of supermodel Cindy Crawford, and 22-year-old social media star Cameron Dallas.   When these global ambassadors post about their collaboration with Penshoppe on social media, their international followers start researching on the Filipino brand.

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RAPPLER

Golden ABC’s Bernie Liu: ‘There’s nothing wrong with dreaming big’

How do you turn a local retail store into a global brand? The CEO of the company behind Penshoppe shares his story.

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ENTREPRENEUR PHILIPPINES

6 lessons on how Penshoppe stays strong for 30 years now

Not only it snags Hollywood celebrity endorsers, it also focuses now to become Asia’s most admired fashion brand.

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PHILIPPINE DAILY INQUIRER

Champagne and cake with ‘It’ girl Gigi Hadid

Super was with the genuinely warm supermodel and social media superstar, the new face of Penshoppe, at the fashion shoot in Los Angeles.

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PHILIPPINE DAILY INQUIRER

Secret’s out: Gigi Hadid is the new face of Penshoppe

The supermodel shot her DenimLab campaign at Los Angeles last month and Inquirer Super was there to watch her in action.

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PHILIPPINE DAILY INQUIRER

Behind the scenes at Lucky Blue Smith’s Penshoppe shoot

The secret is out: fashion It-boy and social media phenomenon Lucky Blue Smith is Penshoppe’s newest face and Inquirer Super was at his campaign shoot in Beverly Hills to catch the action.  

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PHILIPPINE DAILY INQUIRER

Kendall Jenner is the new face of Penshoppe

It’s a sunny day in March and we’re in Los Angeles, at a rug shop-slash-photo studio where Kendall is shooting her campaign for Penshoppe. She’s the brand’s newest ambassador, forming a killer fashion trio with Sean O’Pry and Cara Delevingne.

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Philippine Daily Inquirer

Behind the scenes at Kendall Jenner’s Penshoppe photo shoot in LA

Kendall Jenner joins Sean O’Pry and Cara Delevingne as Penshoppe’s newest endorser. Inquirer Super was in LA with Penshoppe for the campaign shoot.  Penshoppe just unveiled Kendall Jenner as their newest endorser in a series of posts on social media and the response from fans has been immense.

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BUSINESS WORLD

Penshoppe gets top int’l male model as endorser

WHAT could one of the world’s most successful male models in the world, Sean O’ Pry, be doing in the Philippines? In the Philippines, billboards sporting his image loom large: Mr. O’ Pry is Philippine brand Penshoppe’s endorser for its Spring/Summer 2015 collection. “I can only thank Penshoppe for having me. I mean, I’m in […]

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