Side by side its business goals, GOLDEN ABC, along with its employees, actively fulfills responsive stewardship, a core value of the group.  Through its Corporate Social Responsibility platform called GET UP, the company advocates for arts & culture, education, environment, and community building. 

Get Up has been recognized by the Philippine Quill Awards for CSR Excellence and the Asia-Pacific Tambuli  Awards for Best Integrated Digital Program for its public launch. It is also a key element in the company's People Program of the Year Award given by the People Management Association of the Philippines (PMAP).

In 2022, the company won at the Asia Pacific Stevie Awards for Most Valuable Corporate Response to COVID-19.

The Penshoppe Group (GOLDEN ABC) wins a SILVER accolade at the 2022 Asia-Pacific Stevie® Awards for the category Most Valuable Corporate Response 

The company’s COVID-19 prevention initiatives and nationwide campaigns made an invaluable contribution to the country’s herd immunity goals by securing the safety of thousands of Filipinos, including our employees, customers, and community partners.

The Penshoppe Group continued to serve its stakeholders even during the pandemic. Several initiatives were undertaken which included the production and donation of thousands of PPE suits to hundreds of hospitals throughout the country at the height of the crisis, the provision of millions of pesos worth of food aid donated through different organizations and communities, the procurement and distribution of thousands of COVID-19 testing kits and vaccines to various local government units, and the disbursement of millions of pesos in financial aid given to employees and business partners, to name a few.

“Central to all of our company’s endeavors is the betterment of our organization and community,” said The Penshoppe Group Chairman and CEO Mr. Bernie Liu. “We are proud of and grateful for this recognition, and in pursuit of fulfilling our Company Purpose, we look forward to carrying out more projects that strive to inspire greatness and contribute to our nation's goals."

The Stevie Awards is an international business awards program that honors innovation in the workplace in all 29 nations of the Asia-Pacific region. More than 900 nominations from organizations across the Asia-Pacific region were considered this year in various categories, and winners were determined by the average scores of more than 100 executives around the world.

#GABCGRANDESTDAYEVER 2022

At Golden ABC (GABC), we do what we can to share our blessings with others.

Our annual Christmas gift-giving activity this year was a little extra special because #GABCGrandestDayEver also marked the return of our face to face outreach programs. 200 volunteers from various departments chose to #GetUp and give back to our home community. GABC opened its doors to host 300 Lolos and Lolas (grandparents) in the head office, where employees shared their talents, time, and blessings. It was a day of creating memories that we hope the Lolos and Lolas will fondly cherish.

As stewards of the resources entrusted to us, we at GABC remain true to our commitment to always #ComeBackStrongerForOthers. As #OneGABC, we welcome the new year with all the hope it brings, while we continue to inspire greatness and pursue our vision of Building Brands for the World.

BATTLING COVID-19

GABC GOT YOUR VACC

Thousands made their way to a safer tomorrow, with GOLDEN ABC’s FREE Covid 19 Employee Vaccination Program.

Committed to promoting and advancing the achievement of herd immunity in the nation, our in-house program covered employees from our brands Penshoppe, OXGN, ForMe, Memo, Regatta, and BOCU, their dependents and household members, our vendors, and community partners.

#GABCGotYourVacc

BATTLING COVID-19

PENSHOPPE GROUP CREATES & DONATES PPE SUITS

In the early days of COVID when hospitals were in short supply of PPE suits, our brands did not delay and collaborated with supplier partners to produce lifesaving suits for our Frontline Heroes.  In the weeks that followed, GOLDEN ABC joined forces with different institutions to distribute thousands of suits to hundreds of hospitals all over the Philippine archipelago. 

GABC is committed to helping the nation in every way we can.  Anything is possible, when we work as #OneGABC

GET UP FOR THE ENVIRONMENT

WWF-PHILIPPINES RECOGNIZES GOLDEN ABC

World Wide Fund-Philippines accorded GOLDEN ABC the 2020 Corporate Partner-Water Pillar Award.

We embarked on a 3-year Forests for Water Program in 2019, to mark our 35th anniversary in 2021. We hope that our reforestation and rehabilitation efforts for 35 hectares of land at the Ipo Watershed will leave a lasting, positive, and life-changing legacy for the future, as we continue to live our purpose of fashioning experiences to inspire greatness.

GABC fully understands that we live in an interconnected world where what we do today will have great impact on our community, and affect generations to come. The GABC Get Up for the Environment program is one of our advocacies in our company’s call to action for Responsive Stewardship. During the United Nation’s 73rd Session High Level Meeting on Climate and Sustainable Development, it was emphasized that the world only has the next ten years to address climate change before its damage becomes irreversible. Our country’s repeated experience of devastating typhoons highlights the urgency of the matter. And this is why we act now.

GABC GRANDEST DAY 2019 

We are grateful for the many milestones that 2019 brought GABC, allowing us to grow, to learn, to serve. To cap off the year, we brought to the forefront and honored our elderly neighbors. Their wisdom continues to guide our home community that has nurtured us for many years now, and remind us about the things that truly matter.

We started the year in pursuit of inspiring you, our greater community; instead, you have inspired us to be great, and to do great things, every day.

#OneGABC #GABCGetUp #InspiringGreatness

GOLDEN ABC has taken its commitment to SUSTAINABILITY to a higher level as 70 of its employee volunteers headed off to the Ipo Dam Watershed in October 2019, in partnership with the World Wide Fund for Nature Philippines (WWF-Philippines)

This is only first of several employee volunteer batches that will visit Ipo Dam. In the next few months, GABC will continue to GET UP FOR THE ENVIRONMENT and grow trees in 35 hectares of land, planting 14,000 seedlings, to nurture the dam that supplies 97% of the water to Metro Manila and nearby South Luzon areas.

This simple act of service is only one of the many efforts we have towards sustainability, as it becomes part of who we are, embracing it, and living it out every single day.

#GABCGetUp
#InspiringGreatness
#OneGABC
#wwfphilippines

From September to October 2019, GOLDEN ABC volunteers from all the different departments spent their weekends serving and building homes for the GK Families in GEM 5 Baesa in Quezon City. 🏠🏠🏠

This was a great opportunity for everyone to come together and build collaboration and teamwork. 👍 These well-spent Saturdays are made more meaningful knowing that all this hard work can lead towards a transformation to end poverty and restore human dignity, one community, one family, at a time. 👨‍👩‍👧‍👦👨‍👩‍👧‍👦👨‍👩‍👧‍👦

In 2019, GOLDEN ABC, Inc. started their series of friends-raising activities entitled "Get up for Kids!".

The beneficiary of these activities is the Alay Pag-asa Christian Foundation who takes care of children who belong to indigent families of Mandaluyong. They believe that school feeding programs serve as platforms for human development and are crucial to the children’s early development.

Through the KAON Project (Kids Attaining Optimum Nutrition) , a total of 102 kids will have nutritious meals for one school year. They will also have timely and educational activities with their “ates and kuyas” (big sisters and brothers) from GOLDEN ABC. These activities will be instrumental in fueling the children's bodies and minds, helping them reach their full potential. 😄

As an opening salvo, July activities were aligned with Nutrition Month.

GOLDEN ABC employees continue to live the value of service as they GET UP for the community with BRIGADA ESKWELA 2019. 🏡

GABC joined the teachers of Apolonio Samson Elementary School to plan and roll out activities that will make the facilities resilient, clean and conducive to learning. For one purposeful day, 150 employees designed and painted murals in common hallways, donated a big boxful of supplies for every teacher, creatively decorated learning resource centers in all 32 classrooms, and potted 200 greens in colorful claypots which our people excitedly painted the week before. They not only helped enhance the school facilities, but also promoted a clean and green environment to the students. 🎨❤️🌍

This activity was made possible through our partnership with our own barangay Apolonio Samson led by its Chairman Elizabeth de Jesus. This year's theme, “Matatag na Bayan para sa Maunlad na Paaralan” reflects how the Department of Education “recognizes the importance of the community in making schools the best place for learners to acquire the values and competencies they need to contribute to nation-building.”

GABC was only too happy to oblige.

#OneGABC #GETUP #InspiringGreatness

GOLDEN ABC once again participated in the annual Habitat for Humanity Philippines “YOUNG LEADERS BUILD”.

Together with youth volunteers from different schools, churches, and the business community, GABC supported HABITAT FOR HUMANITY’s nationwide campaign in bringing a hope-filled future to many families in need of homes all over the country.

As part of GET UP, GABC’s Corporate Social Responsibility program, our employee volunteers are inspired to serve in this meaningful work to live out our mission of responsible stewardship, and to put into action our shared company purpose as We Fashion Experiences That Inspire Greatness.

GIVING BACK AND GIVING HOPE FOR A BRIGHTER TOMORROW

GOLDEN ABC continues to live responsive stewardship as we Get Up and give back to our community. For 2019, the GOLDEN ABC family officially turned over 3.1 million pesos at the Children's Hour Annual Benefit Lunch. With the generosity of our employees and our valued business partners, it is our goal that our collective donation will help ensure a bright, safe, and happy future for children in need.

Also, in line with the Foundation's 20th Anniversary of their One Hour Campaign, GOLDEN ABC received a special recognition and was given the ONE HOUR PIONEER CHAMPION AWARD.

This award is in honor of the companies that have been steadfast One Hour Campaign Champions, and have helped make a positive difference in the lives of thousands of disadvantaged Filipino children nationwide. The award was received by MANCOM Members Mr. Ted Belza Jr. and Mr. Ricky Sy, together with GOLDEN ABC Managers and Officers.

Since GABC took up the cause in 2004 , we have been able to contribute in aiding 1.3 million Filipino youth through Children’s Hour.

2018 Year-End Activity with Brgy. Apolonio Samson

To cap off an amazing year, GOLDEN ABC gets up, gives back, and brings joy and laughter to 300 kids closest to our hearts and our home.

We GET UP for Ang Misyon

Lookin' good, feelin' great. Fuelling passion with fashion!

Golden ABC glams up these young musicians as they all-out perform internationally to showcase their talents, reach for their dreams and make our country proud.

Godspeed and safe travels to all the members of the Orchestra of the Filipino Youth and our partners from Ang Misyon Inc.

We continue to GET UP for Museo Pambata

Golden ABC and Museo Pambata have further solidified our partnership through GABC’s support of the Pagbasa at Pag-asa Children’s Reading Center. The program aims to conduct close to 100 reading and crafts sessions over a span of 10 months to various children in underserved communities, and hopefully instill in them an interest in reading and a love for learning.

Golden ABC Chairman and CEO Bernie Liu met with Museo Pambata President Nina Lim-Yuson at the Golden ABC Corporate Office.

In the photo they are joined by (L-R) Maricel Montero (Museo Pambata Executive Director), Ted Belza Jr (GABC VP for Human Capital Management), and Bryan Liu (E-Commerce and Business Transformation Office Manager).

GET UP for arts & Culture

The partnership between Golden ABC and Museo Pambata was formally sealed by Ms. Nina Lim-Yuson and Mr. Ted Belza Jr.

Golden ABC also donated the uniforms for all Museo Pambata officers and staff.

MAKE A DIFFERENCE. Fashion with a conscience.

As One Team GABC, our employees were able to repack and complete, in one meaningful and fun-filled evening, 2,000 school kits that will be donated to the afflicted children of Marawi.

We continue to GET UP for education through our solid partnership with Children's Hour.

GABC SUPPORTS CHILDREN'S HOUR

GOLDEN ABC - GAWAD KALINGA VILLAGE

Last November 20, 2017, we officially turned over the GOLDEN ABC - Gawad Kalinga Village to our 36 beneficiaries from the Munting Pamayanan PWD (Persons With Disabilities) Community in Escopa III Quezon City.

When we celebrated our company’s 30th year, we wanted to mark it with a tangible and meaningful legacy by helping out a community and chose to once again partner with Gawad Kalinga. 

We commenced groundbreaking in July 2016 and haven’t looked back since. For more than a year, almost every other Saturday, our employee volunteers worked hand in hand with the community to build. The 36 houses are a result of 1,240 volunteers generously devoting 10,184 man-hours on site.

This is what GOLDEN ABC gets up for, a community built together through partnership, with love, and a common goal of uplifting the lives of more Filipino people.

GABC GET UP CLASSROOM DONATION

LIBON, ALBAY | In September 2016, Golden ABC had a Groundbreaking Ceremony for a classroom it’s donating to the Burabod Elementary School in Libon, Albay in partnership with Children’s Hour.

The new classroom that will benefit 373 students, will include students' chairs, tables, chalk boards, and wall fans.

This donation was made possible through the contributions of Golden ABC Employees and business partners through the Children's Hour One Hour campaign project.

We will continue to make a positive impact, together we can make GREAT things happen. Dios Mabalos!

GABC-AGAPP SILID PANGARAP

CALABANGA, CAMARINES SUR | Golden ABC, in partnership with AGAPP Foundation Inc., donated Silid Pangarap classrooms to the poorest barangay in Bicol. 

The Blessing and Turnover at the Punta Elementery School in Punta Tarawal, Calabanga, Camarines Sur  was graced by the Honorable Vice President, Leni Robredo who also hails from the Bicol province.

GOLDEN ABC is truly honored to be part of this milestone as we continue to Get Up for Education.