GOLDEN ABC, Inc. (GABC) is a multi-awarded international fashion enterprise that is home to top proprietary brands shaping the retail industry today. With the vision of BUILDING BRANDS FOR THE WORLD, GABC creates and sells its own clothing, accessory, footwear, and personal care lines. These are produced, marketed, and retailed under a fast-growing, dynamic family of well-differentiated, proprietary brands: PENSHOPPE, OXGN, FORME, MEMO, REGATTA and BOCU. Through the work that we do, WE INSPIRE GREATNESS.

For over three decades, the company is able to do all these through its “WORLD” mission of having a Winning culture, Operational excellence, Responsive stewardship, Leading brands, and Dynamic talents while keeping true to the core values of Integrity, Professionalism, Service, Spirit of Enterprise, and Stewardship.

GOLDEN ABC provides access to fashion to its multitude of customers by having more than 1000 strategically located sites, and vibrant e-commerce communities for its different brands. 

Originating in the Philippines in 1986, GOLDEN ABC started with 40 employees and its flagship brand Penshoppe.  Six brands and over 6,000 employees later, the company is now a recognized pioneer in the fashion retail scene, leveraging on the latest business innovations to grow all areas of its business, from operations and sales, to design and professional partnerships.

It continues to invest in IT systems, data technology, supply-chain distribution infrastructure, brand marketing, and having the right organizational framework to support its rapidly expanding domestic and international business.

AWARDS & RECOGNITION

GABC continually reaps success in merchandising, marketing and retail, and has been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike not just for its brands but in its corporate pursuits as well.

GOLDEN ABC and its brands have been recognized by the highest award-giving bodies in the country for their excellent brand and retail management programs. Penshoppe (2002), OXGN (2007), Memo (2010), and ForMe (2013) have achieved Hall of Fame Status as Retailer of the Year at the Outstanding Filipino Retailers Awards given by the Philippine Retailers Association (PRA) & the Department of Trade in Industry (DTI).  Penshoppe was also recognized as the 2014 Global Retailer of the Year by the same award-giving body. In 2017, Penshoppe was awarded the Country Winner of the Best Marketing Campaign Award by the Federation of Asia-Pacific Retailers Association (FAPRA). In 2019, Penshoppe was once again recognized as Retailer of the Year, and also received the Outstanding Visual Merchandising Campaign Award at the 21st Outstanding Filipino Retailers Awards Night.

GOLDEN ABC was also presented by the People Management Association of the Philippines with the People Program of the Year award for its AFTER 6 initiative, which is GABC’s brand for its employee development and engagement activities.

The company was also honored to be the Philippine representative in the 7th ASEAN Business Awards held in Nay Pyi Taw, Myanmar and named one of the winners in the ASEAN Centricity Category for serving as the perfect model for Filipino companies aiming to enter into the integrated ASEAN market in a position of strength.  GOLDEN ABC was again named winner in the 2017 ASEAN Business Awards for Priority Integration Sector in Retail held in Manila, Philippines. IN 2023, GOLDEN ABC WAS HAILED AS THE PANDEMIC RETAIL INNOVATION AWARDEE FOR LARGE CATEGORY AT THE OUTSTANDING FILIPINO RETAILERS AWARDS.

The Corporate Social Responsibility platform of GOLDEN ABC, called GET UP, has been recognized by the Philippine Quill Awards for CSR Excellence and the Asia-Pacific Tambuli  Awards for Best Integrated Digital Program for its public launch. The company was also recognized by the 2022 Asia - Pacific Stevie Awards for its Most Valuable Corporate Response to COVID-19.

LEADERSHIP

GOLDEN ABC, is led by the vision of its Chairman and CEO, Mr. Bernie Liu, who is a respected leader in the Philippine retail industry. He has previously been elected President and Chairman of the Philippine Retailers Association.

Mr. Liu is consistently sought out to be a resource person on the future of Philippine Retail and on the ASEAN Economic Community by the likes of USAID-DTI, Oxford Business Group, TIME Magazine, and other media outfits. He was also featured along with some of the top business leaders in the country for an Asia Business Channel feature on the Philippines.

He has also been given the Agora Award for Outstanding Achievement in Entrepreneurship by the Philippine Marketing Association, Ten Outstanding Young Men Award from the Junior Chamber International Philippines, and the MVP Grand Bossing Award given by PLDT.

Mr. Liu sits as an Independent Board Director of the Philippine Long Distance Telephone Company (PLDT), the largest telecommunications company in the Philippines and publicly listed on the Philippine Stock Exchange and on the New York Stock Exchange. He is a Director for Mga Likha ni Inay, Inc., a subsidiary of the Ramon Magsaysay Awardee for Public Service, Center for Agriculture and Rural Development Mutually Reinforcing Institutions (CARD-MRI).

Mr. Liu was awarded Entrepreneur of the Year by the Grand Chamber Awards of the Cebu Chamber of Commerce in 2002. In 2022, he was conferred Pro Ecclesia et Pontifice (For Church and Pope). It is a cross of honor given to lay people to recognize their service to the Church, and is the highest Papal award granted to to the laity.

He is a licensed architect with a degree from the University of San Carlos and has earned a post-graduate diploma from the Owner/President Management Program of the Harvard Business School.